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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer
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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer - Hardcover
Showcases a professional marketing expert's philosophy of increasing market share by attacking the competition at their strong points.
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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer - Hardcover
Showcases a professional marketing expert's philosophy of increasing market share by attacking the competition at their strong points, anticipating trends, and knowing customers' needs.
In addition to the research integrated throughout, this book contains ten all-new "Consumer Mind Reader" surveys - one after each chapter - commissioned especially for Predatory Marketing and available exclusively in this book. These provide specific consumer information that you can put to use right away.
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